Title: The role of internal marketing in building corporate reputation in South African retail banking, particularly ABSA
Creator: Mokgoatlheng, Jacob Elias
Subject: Banks and banking, Corporate image, Communication in organizations, ABSA Bank, Reputation
Date: 2012-06-05
Type: Mini-Dissertation
Identifier: uj:2459
Identifier: http://hdl.handle.net/10210/4916
Description: M.Comm., Many authors perceive corporate reputation as one of the important intangibles for organisations. It is therefore important that organisations manage corporate reputation effectively. There are several ways by which organisations can build and maintain corporate reputation. One such way is through using internal marketing. This study intends to explore the research problem that is presented in the form of a question. What is the role that internal marketing can play to help Absa as a retail bank in South Africa build its corporate reputation?
Contributor: Dr. Adri Drotskie
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The role of internal marketing in building corporate reputation in South African retail banking, particularly ABSA