- Title
- Factors influencing a building-material company brand
- Creator
- Dangers, Allin R.
- Subject
- Brand loyalty, Facebrick industry, Building materials, Corobrik
- Date
- 2012-06-04
- Type
- Thesis
- Identifier
- uj:2365
- Identifier
- http://hdl.handle.net/10210/4820
- Description
- M.Tech., The following study is concerned with the factors influencing brand loyalty in the facebrick industry. It focuses on what has made other brands successful and what Corobrik has to do to develop the same level of brand loyalty. This study is a journey which incorporates a literature review of branding and what branding means to a company, as well as interviews which showcase areas where Corobrik need to improve to reach the same level of brand loyalty that exceptionally successful brands, such as Coca Cola, Mercedes Benz and BMW enjoy.
- Contributor
- Dr. G.A. Goldman
- Full Text
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