Abstract
The study aims to investigate the factors that trigger the behaviour of millennials towards adopting the COVID Alert application (app) in an emerging economy of South Africa. The study was grounded in the UTAUT by exploring the linkage between performance expectancy, effort expectancy, social influence, facilitating conditions, attitude and behavioural intention. A quantitative descriptive design was followed, and a self-administered questionnaire was used to collect the primary data for the study. A structural equation modelling technique was used to validate the significance of the hypothesised relationships between the constructs in the proposed conceptual model. The findings revealed that performance expectancy, effort expectancy, social influence, and facilitating conditions have a positive influence on attitude towards accepting the COVID Alert app. In addition, attitude was reported to have a direct effect on the level of behavioural intention. It is, therefore, important for health practitioners and policy-makers to cultivate the adoption behaviours of millennials towards the COVID Alert app, thereby contributing to the development of strategies for curbing the spread of the corona virus and future disease outbreaks.