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Validating the relationship between trust, commitment, economic and non-economic satisfaction in South African buyer-supplier relationships
Journal article   Open access

Validating the relationship between trust, commitment, economic and non-economic satisfaction in South African buyer-supplier relationships

Mercy Mpinganjira and Mornay Roberts-Lombard
2017
Handle:
https://hdl.handle.net/10210/226860

Abstract

Consumer satisfaction Consumer behaviour Trust Marketing research
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