Abstract
Purpose of the study: The purpose of this study is to gain a deeper knowledge of the challenges of women entrepreneurs in the agricultural industry in South Africa through qualitative exploration of the internal elements that contribute to their success.
Design/methodology/approach: This study used semi-structured interviews with 15 participants to gather data on the challenges faced by women entrepreneurs and the factors that contribute to their success. The data was analysed to identify key themes that emerged.
Findings: The study found that women entrepreneurs in the agricultural industry in South Africa face numerous challenges, including gender discrimination, lack of access to financing and markets, and long-standing social norms. However, the study also identified five main themes that contribute to their success: the need for training, motivation, financial literacy, impact, and wise business decisions.
Recommendations/value: The findings of this study suggest that the building success of women entrepreneurs in the agricultural industry requires a minimum level of education of grade 12 and knowledge of finance, leadership, interpersonal relations, and marketing. Furthermore, the study recommends that more research is needed to develop women entrepreneurs' access to funding and markets, agricultural co-operatives' role in helping women entrepreneurs overcome obstacles and foster sustainable growth, and food producers' and retailers' role in giving women farmers access to market opportunities.
Managerial implications: The results of this study have significant managerial implications for the contemporary field of management, as they highlight the need for increased support and resources for women entrepreneurs in the agricultural industry. The study emphasises the importance of providing training and education opportunities to female business owners and creating an environment that promotes and values women's economic participation.