Abstract
A city can be regarded as a servicescape, serving its citizens by providing the opportunity to co-create and experience services, such as in the retail or hospitality sectors. In case of a disaster and the collapse or (partial) destruction of a city's servicescape, the connection of citizens to place, i.e., their place attachment might be impeded, transformed or lost as might be their usual citizenship experiences. The present paper fuses the domains of Transformative Service Research (TSR), environmental psychology, disaster science, and citizenship experiences. Via an exploratory qualitative investigation it finds that transitional, i.e., temporary servicescapes which are put into place until more permanent servicescapes can be rebuilt, can be transformative places in regard to co-creating novel citizenship experiences to "re-attach" residents to their city.