Abstract
Orientation: This multiple qualitative case study provides a change leadership framework
through augmentation of Kotter’s eight-step change leadership model. This framework
provides practical guidelines for the implementation of Broad-Based Black Economic
Empowerment (B-BBEE).
Research purpose: To establish a transformational change leadership framework for B-BBEE
implementation, applying Kotter’s eight-step change leadership model.
Motivation for the study: It is not clear to what extent a transformational change leadership
framework can be applied for the improved implementation of B-BBEE in South African
organisations.
Research design, approach and method: This is a multiple qualitative case study with a
constructivist philosophy. Sixteen organisations were purposively selected from the Top 100
rated Most Empowered Companies. Five B-BBEE transformation experts were selected for
interviewing. The five participants were executives aged between 35 and 50 years: female (4),
male (1), black people (2) and white people (3). Deductive thematic analysis was done using
pre-defined themes and Kotter’s change leadership steps. Inductive perspectives were applied
when new insights were gained.
Main findings: The transformational change leadership framework for the implementation of
B-BBEE incorporated Kotter’s steps and additional essential elements.
Practical/managerial implications: The study proposes that a transformational change
leadership framework could be used for implementing successful, sustainable B-BBEE in
South Africa.
Contribution/value-add: Different elements contributed the B-BBEE transformational change
leadership framework, namely: the role of leadership; leaders’ personal commitment, values
and beliefs; and support in driving effective transformation. A willing culture seems essential
for sustainable climate of change that leads to transformation maturity.