Abstract
The role of entrepreneurship within the context of an emerging economy has been well documented. Specifically within the South African context, the concept of entrepreneurship has been embraced by most industry sectors particularly for its resultant job creation and associated economic benefits. To date, psychologists have attempted to understand and define the factors that predispose individuals to embark on entrepreneurial careers, focusing primarily on the personality characteristics of entrepreneurs. However, entrepreneurial research from a cognitive psychological framework has been limited. Specifically, the impact of schemata on the success of the entrepreneur has received little exposure. A study was conducted to examine the presence and type of schemata inherent in successful entrepreneurs. The findings indicate that successful entrepreneurs display varied manifestations of adaptive schemata.