Abstract
This article focuses on specific dimensions and processes when applying unobtrusive
research techniques. In general, unobtrusive research techniques study social
behaviour to eliminate bias and promote conceptual and contextual analysis. These
techniques can be applied to both quantitative and qualitative research. This article
advances an understanding of unobtrusive research techniques. It extends guidelines
on their uses to facilitate a better conceptual understanding of how unobtrusive
research techniques can be intertwined creatively with other qualitative and
quantitative research methods to advance scholarship.
The article is structured as follows: Firstly, the article provides a brief explanation of
methodology and research design. This is followed by an overview of conceptualising
specific aspects that are related to the application and outcomes of applying
unobtrusive research methods. The applications that are discussed include the
literature study, as well as theoretical, conceptual and analytical frameworks. This is
followed by an explanation of selective principles of unobtrusive research techniques.
Hereafter, a discussion of conceptual, content and historical comparative analysis
provides further insight. Furthermore, the article also discusses the strengths and
weaknesses of unobtrusive techniques. In conclusion, possible steps to be followed
when unobtrusive research techniques are used are also provided.