Abstract
The aim of this paper is to propose a matrix that could guide the approaches to entrepreneurship education at tertiary level bearing in mind binary constructs such as theory-led learning versus practice-led learning, as well as different contexts such as entrepreneurship in a formal programme versus entrepreneurship in a module only. A qualitative research approach was followed to compile the matrix, using data collected from 25 students who reflected on what an ideal programme or module could have entailed and what the most meaningful activities could be for such a programme or module. The matrix proposes some insightful approaches and activities that educators may consider when refining their module outcomes and assessments.