Abstract
There is little published research regarding the technology-readiness of consumers in developing countries. The purpose of this paper is therefore to determine the technology readiness of South African consumers for technology-based products and services typically offered by banks. A telephone administered survey was conducted to elicit responses from 364 respondents regarding their technology readiness. Systematic sampling was used based upon a sampling frame considered representative of the South African population owning a telephone (fixed or mobile). An overall TRI score of 2.81 was realised for the sample. This is considered a 'medium'score compared to higher scores obtained in developed countries. In general, respondents are positive towards the use of technology and the effect that it has on their lives. The implication that it has for marketing managers relates to the way in which the technology is used by customers, and how it is communicated in marketing communication. This is critical as technology-readiness impacts on the adoption and use of products and services.