Abstract
Since 2000, against the background of chronically high levels of city unemployment and of the stagnation or rundown of the manufacturing sector, many urban governments across South Africa pivoted towards the building of competitive tourism economies as an anchor for local economic development, employment creation and small enterprise development. With the tourism sector being the most popular sectoral focus for local economic development programming in South Africa, the evolution of place-based development initiatives around tourism is a topic of policy relevance. This paper contributes to tourism scholarship concerning new product innovation and development for urban tourism in South Africa. It investigates the unfolding planning and challenges of a unique tourism development project for the creation of a ‘big 5’ game reserve located on the periphery of the country’s major metropolitan complex and economic hub, Gauteng province. The evolution of the project and the challenges of destination development are themes under scrutiny.