Abstract
In assessing the impacts of information communication technologies (ICTs) on tourism
businesses, this study adopted a case study blueprint, with a questionnaire survey being used to
collect data from selected tourism businesses. The respondents rated ICT impacts on tourism on a 5-
point Likert scale, with ratings ranging from ‘strongly disagree’ (1) to “strongly agree” (5). The
results show that the impacts on hotels were perceived as ranging from 4.07 (improved company
image) to 4.92 (increased market share), whereas the impacts on bed and breakfast establishments
were perceived as ranging from 3.88 (improved company image) to 4.86 (speeded up service). The
impacts on travel agents were perceived as ranging from 4.48 (improved service quality) to 4.94
(improved service quality), whereas the impacts on tour guides were perceived as ranging from 4.58
(improved company image) to 4.81 (heightened customer satisfaction levels). The impacts on
backpackers were perceived as ranging from 3.78 (improved company image) to 4.75 (increased
market share). Since ICT was perceived to impact relatively little on company image improvement,
tourism businesses should use such technology to improve company image. The uniqueness of this
article lies in it revealing the impacts of ICT on tourism business from an African country
perspective.