Abstract
Orientation: There is a scant availability of clear practice guidelines for the implementation of
team coaching in organisations. Challenges and enabling factors in the implementation of
team coaching require further exploration.
Research purpose: This study aims to develop a conceptual framework that identifies the
critical success factors that play a role in the implementation of team coaching in organisations.
Motivation for the study: This study contributes towards the understanding of team
coaching implementation in the workplace. Informed knowledge of critical factors may
guide the practice of team coaching and assist in the development of a conceptual framework
for such coaching.
Research approach/design and method: A constructivist qualitative research method was
adopted. A case study approach was used, with seven experienced subject matter experts
selected by means of purposive snowballing. Data were collected using semi-structured
interviews and analysed using thematic analysis.
Main findings: Results of the thematic analysis indicate that to integrate successful team
coaching into any organisation, effective analysis of an organisational context is required,
that is, leadership stakeholders, team effectiveness, competency of a coach and employee
engagement. Constraints that may prevent successful implementation of team coaching are
identified.
Practical/managerial implications: The findings provide a platform to enhance the
understanding and knowledge of the complexities of team coaching within organisations.
Contribution/value-add: The main contribution of the study is the identification of critical
factors in the pre-, during and post-implementation phases of team coaching. This conceptual
framework could serve as a guide for team coaching interventions in South African contexts.