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Talking vs typing : how voice- vs text-based educational robots shape student engagement
Journal article   Open access   Peer reviewed

Talking vs typing : how voice- vs text-based educational robots shape student engagement

Cristina Mele, Tiziana Russo-Spena, Angelo Ranieri, Irene Di Bernardo and Linda D. Hollebeek
Journal of service management, Vol.37(1), pp.141-164
06/02/2026
Handle:
https://hdl.handle.net/10210/521075

Abstract

Business & Economics Management Social Sciences
PurposeThis study examines the role of voice-based (vs. text-based) educational robots in shaping students' engagement. By focusing on the cognitive, emotional and behavioral dimensions of student engagement, it aims to provide insights into how different interaction styles influence the educational experience.Design/methodology/approachA mixed-methods approach was adopted, comprising two studies. Study 1 employed qualitative methods, including student diaries and group discussions, to identify the dimensions of students' engagement. Deploying a structured questionnaire, Study 2 conducted quantitative analysis, including paired t-tests and Cohen's d, to compare student engagement outcomes between the studied voice-based and text-based robots.FindingsThe results highlight how voice- and text-based educational robots shape student engagement differentially, identifying key hallmarks of students' cognitive, emotional and behavioral engagement. The comparative analysis reveals that the voice-based robot is particularly effective in enhancing emotional and cognitive engagement, improving concentration, motivation and emotional connection through multisensory and personalized interactions. In contrast, the text-based robot excels in supporting autonomous learning by facilitating content review. Therefore, these robots promote behavioral engagement through different mechanisms, revealing their role as complementary tools to create students' holistic educational experience.Originality/valueThis study provides novel insights into the role of voice-based (vs text-based) educational robots in shaping students' engagement. By combining qualitative and quantitative approaches, our analyses offer novel academic and practical implications for the adoption of educational robots in shaping student engagement.
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Research - 2026-07-17T101408.1032.89 MBDownloadView
Open Access CC BY V4.0
url
https://doi.org/10.1108/JOSM-02-2024-0082View
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