Abstract
PurposeSustainable development as well as sustainability is desired globally. However, the knowledge and consciousness of people on issues around sustainability remains questionable. Hence, the purpose of this study is to explore the sustainability consciousness (SC) of university students in South Africa.Design/methodology/approachQuantitative research methodology was adopted for this study. The sample comprised 1,591 randomly selected students from four South African universities. The data was collected through an online survey. Statistical Package for the Social Sciences was used for analysis.FindingsThe findings of this study showed that there is need to consider country-specific contextual issues when considering factors capable of promoting the SC of students. Also, the incorporation of modules on sustainability has the potency of increasing the SC of students.Originality/valueThis study recommends, amongst others, the need for the revision of the curricula of universities to accommodate topical issues on sustainability that are capable of increasing the consciousness of students on the subject. In addition, pedagogical approaches that enhance sustainability knowledge and action (like green pedagogies) are required.