Abstract
The entry of women into roles traditionally occupied my men, such as taxi driving, challenges gender and occupational norms. The objective of this study was to explore the attitudes of male taxi drivers towards female taxi drivers. Data were collected from 12 male drivers by means of semi-structured interviews. A thematic analysis of the data revealed gender bias; that men perceive that the industry is too violent for women, that women are better suited to caregiving roles in the home, and that women do not have the driving skillsets to succeed; that men oppose accommodations which they believe women would require; and that advocating for change is necessary for women to enter and thrive in the industry. The study highlights the ways in which gender stereotypes, occupational segregation and hypermasculine work culture determine women's marginalisation as drivers. Implications for theory and practice are discussed.