Abstract
This study examines how the 2008 election violence was framed in three mainstream Zimbabwean weekly newspapers – The Sunday Mail, The Independent and The Zimbabwean. It was noted that four frames – the victim, justice and human rights, trivialisation and attribution of responsibility frames dominated the coverage of electoral violence in these three newspapers. The dominance of the trivialising frame in The Sunday Mail privileged the ruling party’s, Zimbabwe African National Union (Patriotic Front) (ZANU PF’s) interpretation of electoral violence as inconsequential to the electoral process. Simultaneously, the prevalence of the victim, justice and human rights frames in The Independent and The Zimbabwean newspapers signifies the private media’s obsession with ZANU PF’s alleged electoral malpractices and situate these alleged transgressions within a broad global social justice and human rights trajectory to cultivate the West’s sympathy with the “victimised” opposition.