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Second home tourism and crisis communication : Communication preferences and risk awareness in Sweden
Journal article   Open access

Second home tourism and crisis communication : Communication preferences and risk awareness in Sweden

Ulrika Akerlund, Sol Agin and Gijsbert Hoogendoorn
Tourism (Zagreb, Croatia), Vol.74(1), pp.153-158
01/01/2026
Handle:
https://hdl.handle.net/10210/519763

Abstract

Hospitality, Leisure, Sport & Tourism Social Sciences - Other Topics Social Sciences
Crisis is an inherent feature of contemporary societies; hence, risk awareness and crisis preparedness have become important in planning strategies. A crucial component that has emerged is the need for crisis communication and investigations to promote and involve communication by various local groups. One such group is second-home tourists, who are commonly well-integrated socially into local communities in the Nordic countries. However, the knowledge and inclusion of second-home tourists in planning strategies, including risk preparedness, requires improvement in local jurisdictions. Second-home communities are diverse, implying that efficient crisis communication needs to account for the place-specific characteristics of these temporary population groups. This short communication presents results from a survey on crisis-communication preferences and behaviour among second-home owners in Sweden. We explore how second-home owners communicate from their second home, to what extent they are aware of risks, and how they view the role of communication in a potential crisis.
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https://doi.org/10.37741/t.74.1.10View
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