Abstract
The research explored DIY (do-it-yourself) as a sustainable approach within the design praxis of a South
African clothing label. DIY is characterized by "creating," "doing," and "making" to formulate temporary
expressions about who we are, rather than passive engagement and consumption. DIY, as a degrowth
anti-capitalist practice, echoes the slow fashion movement by addressing questions of individual accomplishment,
creativity, self-confidence, independence, self-reliance, and developing new skill sets. The findings
from the study of fashion design praxis suggest that the motivation for DIY activities and behavior
within the studied design praxis is holistic and ontological. The design praxis no longer focuses on producing
for self-use (DIY), but rather that DIY is a meaningful tool for engaging with a living object that is
informed by users' meaningful association with the product and the making process. The study revealed
significant similarities between DIY and emotional durability, suggesting an ontological framework,
"doing-it-for-yourself-and-others" (D14Y2).