Abstract
Globally, governments should prioritise and lead cybersecurity awareness as they have a duty to inform their citizens about responsible online behavior. This study aims to search for government-led cybersecurity awareness practices followed by the four world-leading countries (the United States of America (USA), the United Kingdom (UK), Saudi Arabia and Estonia) as evident on their websites. This qualitative study employs content analysis by performing a review of the four world-leading countries’ websites, with a specific focus on support materials and other relevant activities as part of cybersecurity awareness. Analysis of the websites found that cybersecurity awareness practices had a wide reach. Firstly, a host of multimedia content (videos, readings, infographics, memes, games, and quizzes) was used in addition to social media platforms. Secondly, the content was categorized for a range of users, with parents and children being favored. Lastly, for countries where the first language was not English, websites were in the official language in addition to English. The study contributes to the literature on cybersecurity awareness. The good practices employed by these countries could serve as a benchmark globally for other countries seeking to formulate or update their websites. Furthermore, showcasing the four world-leading countries serves to assist countries which have a lower Global Cybersecurity Index organizational measure can improve their cybersecurity awareness websites.