Abstract
In today’s highly globalised, increasingly interlinked, and extremely competitive auto industry, it is important to understand how some countries succeed in adopting the latest technologies while others are left behind. The creation of a competitive auto industry requires a deep supply chain. One that can compete in the global automotive space and develop and apply technologies as well as penetrate niche markets. Building on comparative research, this article seeks to understand the factors and power relations that led to the deepening of the Thai auto sector, specifically of its automotive component manufacturers, and how South Africa can learn from it.