Abstract
To function effectively in an enterprise, clear objectives must be determined for the
competitive intelligence (CI) function and it must be established where the CI unit fits into the organizational structure of the company. There are a number of criteria to consider when deciding where to locate the intelligence function. Factors such as a company’s organizational structure and culture should be considered when making this decision. There is very little empirical evidence on how South African enterprises organize their competitive
intelligence activities. To answer these questions, a case study of how competitive
intelligence is practiced in Automaker Inc. (a multinational company) is presented.