Abstract
In light of rising global inequality, public concerns for inequality have been declining. This paradox of inequality has been explained by the rise in meritocratic beliefs in some developed countries. Untested in South Africa, the most unequal society, this study aims to report on these issues by investigating the impact of meritocratic and nonmeritocratic beliefs on redistribution preferences in South Africa. Using the International Social Survey Programme data for 2009 and 2019, we find that contrary to some developed countries, meritocratic beliefs have declined despite persistent high inequality. Nonmeritocratic factors like sex and race are perceived as less critical for personal success, while bribery and political connections gain prominence. Results reveal that stronger meritocratic beliefs correlate positively with redistribution preferences, whereas nonmeritocratic beliefs have minimal impact. This challenges the notion that high inequality intensifies meritocratic beliefs and reduces demand for redistribution, suggesting the need to consider South Africa's unique historical and socioeconomic context.