Abstract
This study analysed road transportation management strategies and their impact on customer satisfaction using Imo State Transport Company (ITC) as a case study. Adopting a cross-sectional survey design with structured questionnaires and interviews, data were collected from 249 respondents comprising ITC customers and staff. Statistical analysis including Chi-square, Spearman correlation, and Principal Component Analysis (PCA) identified significant transportation management strategies impacting customer satisfaction, such as regular vehicle maintenance, driver training programs, effective management attitudes, and technology upgrades for monitoring and Issue 3/2025 81 tracking. Major challenges identified were driver incompetence and inadequate vehicle maintenance, and leveraging technology for improved service quality and customer satisfaction.