Abstract
An autoethnographic and self-reflexive theorised analysis of aspects of the
South African Communication Association reveals that its internal tensions
mimicked wider contradictions both during and after apartheid. The historical
role played by the Association is critically examined in relation to issues of
governance and naming, and with regard to its shaping of the South African
scholarly community as it negotiated different paradigms, different
constituencies and different historical-political- economic contexts. The
analysis is embedded in a critique of neoliberalism and how this condition has
impacted management procedures of the Association.