Journal article

Open access

How do south African consumers perceive the sketchers brand?

C. Mara and M. Coetzee

2021

Handle:

https://hdl.handle.net/10210/487176

Abstract

Brand

Consumer behavior

Rejuvenation

South Africa

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Details

Title: How do south African consumers perceive the sketchers brand?
Creators - without role: C. Mara
M. Coetzee
Identifiers: 9912248807691
Copyright: © 2021, authors
Academic Unit: Department of Business Management
Resource Type: Journal article