Abstract
Over the past decade there has been considerable growth and maturation of research concerning contemporary urban tourism. Tourism in major cities is not a new phenomenon rather it has existed from the earliest times of civilization following the birth of cities. The historical development of cities as tourist destinations has remained little investigated as urban tourism research is overwhelmingly ‘present-minded’. This paper addresses the neglect of historical studies in urban tourism. Using archival sources an investigation is undertaken of the early development of tourism in Johannesburg, South Africa’s largest city, which evolved from a gold mining camp established in 1886. The analysis focuses on the period from 1920 when the first tourism promotional activities were initiated to 1950 when national government enacted the Group Areas Act which began the radical reshaping of tourism in South Africa under the influence of apartheid legislation. In the formative years of urban tourism in Johannesburg between 1920 and 1950 two key overarching challenges are identified. These are the challenges of identifying and promoting the city’s tourism assets and of the building of a competitive infrastructure for tourism development, most notably in terms of the hotel accommodation sector.