Abstract
Appearance and dress style are important and significant factors in a person’s career progression. This study gives insight into the importance and impact that the daily choices of apparel have had on female Managing Consultants in a South African corporate workplace. In studying the dress style of the participants, we established the role of dress style in the work lives of senior females in a consulting firm. The research was conducted in a corporate managing consulting environment that is known for its standardised, policy-based, masculine dress code. Using interviews, the results uncover deeper insight into women’s dress style and how this relates to their personal brand in the workplace.