Factors influencing consumers’ intention to donate blood: A South African perspective

Journal article

Open access

Peer reviewed

Relebohiseng Matubatuba, Nadine Strydom, N. Benedicte Lunanga and Jesse D. Martin

Health marketing quarterly, pp.1-24

2023

Handle:

https://hdl.handle.net/10210/505482

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https://doi.org/10.1080/07359683.2023.2287319View

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Title: Factors influencing consumers’ intention to donate blood: A South African perspective
Creators - without role: Relebohiseng Matubatuba - University of Johannesburg
Nadine Strydom - University of Johannesburg
N. Benedicte Lunanga - University of Johannesburg
Jesse D. Martin - Department of Marketing Management, School of Consumer Intelligence and Information Systems, University of Johannesburg, Johannesburg, South Africa
Publication Details: Health marketing quarterly, pp.1-24
Identifiers: 9936009007691
Publication Details: 0735-9683
Academic Unit: College of Business & Economics (CBE); Department of Marketing Management; University of Johannesburg
Language: English
Resource Type: Journal article