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Exploring the impact of workplace learning on organisational outcomes. branding and competitive advantage
Journal article   Open access

Exploring the impact of workplace learning on organisational outcomes. branding and competitive advantage

Omotayo Ademola Arotiba and Wilfred Isioma Ukpere
Annals of Spiru Haret University. Economic Series, (1), pp.318-330
2026
Handle:
https://hdl.handle.net/10210/519908

Abstract

globalisation, competitive advantage, workplace learning, branding, organisational outcomes JEL Classification: J24; M53
Workplace learning has evolved from being a reward for employees, to a long-term strategic investment that boosts organisational outcomes, strengthens brand loyalty, and gives an organisation a lasting competitive edge. Organisations that invest in their employees' continuous learning, reskilling, and upskilling, experience significant increase in productivity and profitability. Therefore, in response to ever-changing market conditions, workplace learning has emerged as a critical tool for enhancing employee engagement, lowering turnover, and fostering an innovative culture. This highlights that a strong learning culture helps organisations to adapt, innovate, and develop. It shifts the perception of learning from a mere checkbox to a strategic tool that enhances organisational performance and branding, especially in the current knowledge economy, where cultivating curiosity, agility, and lifelong learning is essential for establishing a genuine competitive advantage.
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