Abstract
The study investigates the extent to which the relationship commitment by customers of road
transport service providers is influenced by trust, communication, shared values and the attractiveness of
alternatives. In turn, the influence of the extent of their commitment towards future loyalty is determined.
Design/methodology/approach – An explanatory research design was followed and data was collected
from road transport service provider customers using self-administered questionnaires. A total of 120
responses were suitable for analysis. Multiple regression analysis as well as the one-way analysis of
variance (ANOVA) technique was used to analyse the results and to uncover the interrelationships between
constructs...