Abstract
In the recent past, the quest for tools that can motivate a workforce has become increasingly important. Based on the cultures and reputations of organisations, employer branding (EB) has evolved as one of the most comprehensive instruments in doing so. Consequently, management and behavioural scientists have compelling concerns about EB given its nascent popularity among professionals and the dearth of academic study on the subject. This study, therefore, analyses employer branding's influence on workforce engagement and financial institution's sustainability. Participants for the descriptive survey research approach used in the investigation were chosen from five financial institutions (FI) spread around Lagos State, Nigeria, based on the financial institutions' years of operation, workforce strength, and number of branch locations. Financial institutions like Zenith Bank, First Bank of Nigeria, Ecobank, and United Bank for Africa were selected. The hypotheses were analysed using the Regression analysis, which indicated that employer branding had a positive influence (r = 0.879, p = 0.05) on financial institutions’ workforce engagement. As such, it concluded that in light of the strategic involvement of the workforce, it can be said that employer branding helps financial institutions retain top-rated staff that perform at optimal levels.