Abstract
The purpose of this study was to explore the views of senior black South African managers on the retention strategies used by a construction company in South Africa. Ten senior black South African managers working at a construction company in South Africa participated in this exploratory qualitative study. Face-to-face semi-structured interviews were used to collect data from the participants. The study found that a majority of participants view employee retention strategies used by the South African construction company as effective in retaining workers. The four main effective employee retention strategies that most of the research participants identified were superior work environment, employee development programmes, supervisory support and competitive rewards. Nonetheless, a few of the research participants indicated that some of the employee retention strategies used by a construction firm in South Africa are not effective in retaining workers. This study recommends that in addition to the various retention strategies available, the South African construction company should use a fair and consistent reward system as one of their employee retention strategies. This study also recommends that the South African construction company should consider employee participation as one of their employee retention strategy.