Abstract
The rapid growth of e-commerce in South Africa has increased the demand for efficient last-mile delivery. Motorcycle delivery drivers play a crucial role in the last-mile delivery process to bridge the gap between retailers and consumers. However, these drivers face significant challenges that impact both logistical efficiency and their socio-economic well-being. This study critically analyzes media narratives on the safety and working conditions of motorcycle delivery drivers in the e-commerce sector in South Africa. The thematic analysis of newspaper articles identified recurring themes. This study reveals critical safety and labor vulnerabilities affecting motorcycle delivery drivers in South Africa’s e-commerce sector. Key findings include heightened risks of violence, hijackings, and road accidents, exacerbated by inadequate infrastructure and safety gear. Coupled with low wages, job insecurity, and limited benefits, these conditions expose drivers to significant precarity. Policy interventions are urgently needed for driver safety and sustainable logistics. By integrating insights from multiple disciplines, this study offers a comprehensive understanding of the complex challenges within this rapidly growing sector.