Abstract
This study aims to identify and analyze factors determining the adoption of digital technologies in SMEs. Drawing on the technology-organization-environment framework, the study highlights enabling factors from three different contexts and hypothesizes their relationship with digital technology adoption. The data used were collected from 15 346 European Union and non-European Union SMEs to test an ordered logit regression model that highlights the factors associated with an increased level of digital technologies adoption in SMEs. The empirical results show that the technology context (IT infrastructure and digital tools) along with the existing level of innovation are the main drivers that act as stepping stones in digital technology adoption. Corporate regulation, available skills, and financial resources (as organizational variables) also play a significant role in the adoption decision. Unexpectedly, the influence of the environmental context is marginal. The implications of this study are emphasized for theory and practice, laying a foundation for further empirical studies in this field. Managerial relevance statement: This article reviews the empirical research on digital technologies adoption and examines the drivers of such adoption in SMEs. The factors identified provide guidance for practitioners adopting digital technologies in SMEs, by suggesting they assess the readiness of their firms before investing in digital technology. This research helps advance the conversation on digitalization drivers especially by bringing the discussion into the organization boundaries, as our findings highlight the predominance of organizational drivers over the technological and environmental ones. SMEs have to overcome the challenges associated with constructing an IT infrastructure capable of implementing new technologies. Indeed, while striving to adopt new digital technologies (e.g., AI, big data, IoT), many SMEs are still unprepared. Therefore, rather than adopting mimetic behaviors based on external pressure, SMEs that aim for digitalization should first assess their existing technologies, and further develop a meticulous technological roadmap that includes skills upgrades and investments in upskilling employees' capabilities. Therefore, developing a fully integrated strategic approach is crucial before the adoption of digital technologies