Abstract
This paper examines the role of institutions in the global art market, Due to the asymmetrical
distribution of information between art investors and the art institutions, there is uncertainty
over the value of 'Fine Art' between those that wish to indirectly manipulate the price of art for
the benefit of the institution, and those that wish to invest into the 'Fine Art' market. The value
of 'Fine Art' is determined by the 'Value of Information', which has a direct positive relationship
between quantity of information that the institution plans to hold, and the amount of uncertainty
in the market.