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Digitising talent : Rethinking recruitment and selection in the hospitality industry in the fourth industrial revolution
Journal article   Open access

Digitising talent : Rethinking recruitment and selection in the hospitality industry in the fourth industrial revolution

Njanjobea Leontes and Jeremy Mitonga-Monga
International journal of research in business and social science, Vol.15(1), pp.46-52
05/03/2026
Handle:
https://hdl.handle.net/10210/519933

Abstract

Ability Adoption of innovations Artificial intelligence Development policy Hospitality industry Human capital Human resources management Innovations Internet access Recruitment Talent management Technological change Workforce Internet of Things Research Methodology
The Fourth Industrial Revolution (4IR) has ushered in profound transformations across global industries, with the hospitality sector increasingly challenged to adapt its human resource practices to a digitally driven operating landscape. This conceptual review explores the intersection of digitalisation, human capital development, and technological innovation in the context of recruitment and selection within the hospitality industry-focusing particularly on developing economies such as South Africa. The paper traces the evolution from traditional recruitment methods to technology-enabled practices, highlighting the strategic role of artificial intelligence, blockchain, and data analytics in enhancing recruitment efficiency, selection accuracy, and workforce alignment with 4IR demands. Despite these advances, the hospitality industry continues to face structural and contextual limitations that inhibit the adoption of digital HRM systems. This article calls for a paradigm shiftfrom conventional, analogue-based talent acquisition approaches to agile, competency-based, and digitally integrated models. The review further emphasises the critical need for policy support, infrastructural development, and empirical research that bridges the digital divide in human capital strategy. Ultimately, the paper argues that digitalisation, when strategically aligned with organisational objectives and human-centred values, can serve as a transformative lever for building resilient, future-ready workforces in hospitality and beyond.
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Open Access CC BY V4.0
url
https://doi.org/10.20525/ijrbs.v15i1.4441View
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