Abstract
In the age of the digital revolution, websites are a critical component in establishing an online organisational presence. The main aim of this paper is to deliver a model that may provide guidelines, specifically for Small and Medium Enterprises (SMEs), including those in resource-scarce contexts, in determining the most viable strategy to setting up and managing their own website. The research is exploratory in nature and adopts an approach similar to that of action research which is facilitated through the hands-on investigation of numerous website components, platforms and development techniques. The deliverance of the Combined Cost and Technical Skill Model for Website Development contributes not only to the theory on web development, but also offers guidance to SMEs with planning their web development strategies, specifically when taking into account the core components of cost and technical skills in resource-scarce contexts. This, in turn, may assist SMEs with increasing their online presence maturity, possibly also allowing them to compete with larger organisations at an international scale.