Abstract
There are very few instruments of use for the editing of multimedia television scripts.
Commissioning editors are responsible for both quality assurance and quality control. Where
quality control is a retrospective process, quality assurance is intended to anticipate problems
that might occur in order to rectify them during the production process. This article examines
the applicability of Renkema’s CCC model as adapted by Carstens and Van de Poel to a
particular television script, namely the first episode of the television show Colour TV. In spite
of the generous budget allocated to the show, the length of time spent on content development,
the large production team as well as the favourable time-slot in which it was broadcast, the
show did not do well. Instead of being the flagship series it was meant to be, research indicates
that it confused and offended its intended audience, namely the Afrikaans speaking coloured
people of South Africa. By analysing the first episode of the series using the adapted CCC
model, it is shown that the show failed in as far as the text type, as well as aspects of the content,
the structure, and to a certain extent the formulation were concerned. The CCC model proved
to be a handy but clumsy instrument for use by commissioning editors. Consequently it is
suggested that the model be simplified for editing television scripts.