Abstract
This 2023 study examines how urban, middle-class residents in Gauteng, South Africa adapt their TV viewing habits during load shedding, using survey data from 330 participants and follow-up interviews. The findings show that access to mobile devices, reliable internet, and backup power matters more than electricity alone. While traditional TV is being disrupted, many people use smartphones, mobile data, UPS-powered Wi-Fi, or pre-downloaded content, favouring platforms like Netflix, YouTube, and Showmax for their offline and mobile-friendly features. Yet, about a quarter cannot watch TV during power outages due to data costs or a lack of power backups. The study focuses on urban participants, noting limitations and calling for further research into rural and low-income communities. It urges the implementation of affordable internet and power solutions to ensure equitable media access.