Abstract
The essence of the research undertaken was to put a NPO, the Florida Swimming Club clearly on the map with regards to developing a strategy for them to capitalise upon in the 2008/2009 swimming season. A number of key issues relevant to their identified key stakeholders were identified from the research that they are busy capitalising upon this season. A thorough investigation into the existing infrastructure (both strategy and structure) of the Florida Swimming Club (NPO) was initiated with a view to devising a strategy that more closely aligns the Club to the strategic imperatives of its umbrella body affiliates: Central Gauteng Aquatics-CGA and Swimming South Africa-SSA. Strategic plans were developed for the Club after a thorough SWOT analysis was undertaken. Emanating from the SWOT analysis the Club investigated the possible values that could be created for its relevant stakeholders being: SSA, CGA, Swimmers, Coaches, Parents, Schools, Committee and Previously Disadvantaged Individuals, amongst others. Flowing from this investigation the club also questioned its own norms and values and is now successfully repositioning itself to capitalize upon the various transformation issues confronting it. The Club has developed above all a sense of urgency 'in the transformation issues that it needs to tackle going forward. The revised strategy has also necessitated a total revamp of the Club's existing committee. The committee members that will drive the strategy forward in the 2008/2009 season have each been given clearly demarcated portfolios. The portfolios developed are aligned to achieving the strategic imperatives for "2008 and beyond" and each committee member is now fully accountable for the intended achievement of the Club's objectives and goals set. The main objective of this research was to put something back into the community by our active engagement within the Club in assisting it to develop a workable strategy that would stretch it in achieving measurable goals that would make a meaningful difference to its stakeholders. The researcher's have also assisted the Club in putting together an application to the Lotto to dome and heat their swimming pool. Thus something positive and tangible has been put back into the Club as a result of the researchers' active interventions.