Abstract
Over the past few years the Internet has become one of the most powerful
communication tools. This has led to the evolution of the public relations discipline in
keeping up with trends, embracing new opportunities and using diverse and effective
communication mediums to engage with different stakeholders. This article looks at
the contribution of online corporate communication to brand reputation amongst
Millennials in the Vaal Region and the effect it can have on the perceived reputation of
an organisation. This was done though ascertaining ways in which Millennials in the
Vaal Region use different online corporate communicate tools to engage with brands,
looking at the nature of their online engagement with brands and factors of online
communication influencing corporate reputation. This quantitative study used a crosssectional
descriptive research approach. Two hundred questionnaires were collected
from Generation Y members between the ages of 18-35 in the Vaal Region. The
findings indicate that the Millennials in Vaal region use online communication as a
main source of brand information and brand engagement.