Abstract
The objective of the quantitative representative survey was to ascertain the characteristics and image of the Polish Tourist Country-Lovers' Society operating in the sphere of social tourism, among non-members of the organisation. The findings indicate that, among the public, PTTK is either recognised but evokes no associations (among the majority) or is not known at all. The findings indicated that, among individuals belonging to the Baby Boomers and generation X, and to a limited extent, generations Y and Z, PTTK was spontaneously associated with a narrow range of characteristics not directly related to the profile of social tourism. The results demonstrated that the contemporary image of PTTK as a social tourism organisation is based on a limited set of features that are not inherently related to tourism. Furthermore, this image is shaped by age, education and place of residence of the surveyed Poles, and does not align with the organisation's actual activities in the sphere of social tourism.