Abstract
The concept of ideology plays a significant role in social and political thinking. There has been a shift in the critique of ideology today. For Marx the principal focus was commodity fetishism, which the tendency to misrecognize the true status of exchange value and of identifying it as an objective feature rather than seeing it as a subjective feature. The later scholars of Marxist thought, including Louis Althusser, assert that the examination of ideology has transitioned to focus on the subject. This paper aims to elucidate how the prevailing consumerism within contemporary capitalist society serves as a manifestation of the concept of commodity fetishism.