Abstract
Tertiary education in terms of entrepreneurship is not adequate to stimulate entrepreneurial activity in
South Africa. By assessing the effect and successfulness of tertiary modules offered in
entrepreneurship (and in this case specifically corporate entrepreneurship) an improvement can be
made to these courses which would lead to increased entrepreneurial activity. The purpose of this
paper is to determine the effect of a corporate entrepreneurship module that has been offered to
master’s level students. The research is designed as a formal study where stated hypotheses are tested
to demonstrate if there is a statistical significant difference between the corporate entrepreneurial style
and personality of students (over a period of three year) before and after they have completed a
master’s level module in CE. A pre- and post test were conducted over a period of three years (2007 –
2009). A self-administered questionnaire was used to obtain the data. A judgemental purposive
sampling technique was used and the sample consisted of 101 students. The results indicated that
there is a statistical significant difference between the corporate entrepreneurial styles and
personalities of students that have completed the course as well as the Intrapreneurial Performance
Index. It is recommended that tertiary institutions, specifically in South Africa, must adopt a corporate
entrepreneurship module in their post-graduate programmes which will assist to equip employees to
become more entrepreneurial within existing businesses.