Abstract
This paper’s key focus is to explore the theoretically
prospect to apply an Integrated Coaching Model (ICM) to
improve performance of a coachee in an e-coaching
environment. Challenges faced when applying this model
are analysed and recommendations for further research
with the aim to overcome these challenges are made.
Further the main benefits and challenges of e-coaching
will be voiced. The ICM with respect to e-coaching will be
extracted and analysed. The overall research design for
this study was an exploration of existing coaching
literature within numerous research fields in order to be
able to assymilate the context of the research question.