Abstract
The aim of this article is to explore how innovation in policies, commercialisation strategies, sustainable financing models, and collaborative networks can drive the growth and sustainability of the South African cultural and creative industries. This research examines key issues raised by key role players in the South African creative industries under relevant themes, including, innovation in policy and technology, the commercialisation of research, sustainable financing and building networks. Using Latent Dirichlet Allocation methodology, this research examines how cross-sector policy interventions and collaborative innovation support the sustainability and economic growth of South Africa’s cultural and creative industries. An analysis of themes related to innovation, commercialisation, sustainable funding, and cross-sector collaboration, particularly through tourism, hospitality and education. The overall findings indicate that the creative industries play a significant role in the South African economy, and much needs to be done to support this sector. Collaboration between tourism, hospitality, creative sectors, and educational institutions is important in developing sustainable business models and providing platforms for marginalised groups. A multidimensional approach is effective in developing the creative industries in South Africa.