Abstract
The main aim of this study was to try and establish if chicken farming could be utilised for
alleviation of rural unemployment and poverty. The study examined the skills and knowledge
through education that would be required for successful chicken farming. The population for
the study were all experts in poultry industry. This population included established and
emerging chicken farmers, government officials who are involved in chicken farming projects
in rural areas, veterinarians specialising in poultry and any other individuals with expert
knowledge in chicken farming. A semi-structured, open-ended interview questionnaire was
designed and used for interviewing purposes. Interviews permit triangulation of information
obtained from other sources and thus increase the integrity of study findings.