Abstract
M.Com. (Business Management)
This study is aimed at highlighting the main components involved in the construction or
development of a entrepreneurial cultural model for the South African Broadcasting
Corporation (SABC). In attaining the above, focus is placed on entrepreneurship,
requirements for a successful transformation of culture, the status quo of the SABC, and
possible action steps that can be taken in the management of cultural changes.
Entrepreneurship is aconcept that is relevant not only in the small one-man operation, but
also in big corporate enterprises. Rosabeth Moss Kanter's Post-Entrepreneurial Model is
used to shed some light on some important issues.
Kanter's Model is based on the following main strategies:
• First the business enterprises should restructure with the aim to reach synergy
• After synergy is reached, strategic alliances can be formed to strengthen the business
enterprise's overall position
• New ideas, innovations and creativity must be encouraged to be more entrepreneurial.
• Lastly, the bureaucratic hierarchy must be broken down.
In the SABC there is evidence of a change in culture, though it is not a change towards a
more entrepreneurial approach. This change should be managed with the following in
mind:
• Planning of the process
• Create the change agent
• Get commitment of Top Management
• Develop an activity plan